Evaluation shows National Youth Anti-Drug Media Campaign Was Not Effective in Reducing Youth Drug Use

According to a recent CESAR Fax report, ” An evaluation of the National Youth Anti-Drug Media Campaign provides credible evidence that the campaign was not effective in reducing youth drug use, according to a report by the U.S. Government Accounting Agency (GAO). The GAO has recommended limiting appropriations for the campaign until the ONDCP can provide either credible evidence that the campaign impacts youth drug use outcomes or provides options for a new media approach.

CESAR Fax Authors note that this evaluation does not include the current campaign, which needs to be evaluated separately.

Read the complete Cesar Fax overview.
See NIDA reports evaluating the campaign (c.2000-2006).
Order the full GAO report ant ONDCP response from GAO.

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