ONDCP to debut first teen Rx drug campaign during Super Bowl

Source: ONDCP Press Release, 01/24/08
ONDCP LAUNCHES FIRST MAJOR INITIATIVE TO COMBAT TEEN PRESCRIPTION DRUG ABUSE : New Ad Campaign Debuts During Super Bowl
(Washington, D.C.)—The White House Office of National Drug Control Policy (ONDCP) is launching its first major Federal effort to educate parents about teen prescription drug abuse. This national public awareness campaign will begin with advertising during this year’s Super Bowl, and is ONDCP’s first paid TV advertising targeting parents in nearly two years. The effort includes broadcast, print, and online advertising, community outreach, and new print and online resources to help parents and communities combat the troubling trend of teen prescription drug abuse. The Administration will leverage $14 million to generate nearly $30 million in advertising. The ads were made in collaboration with the Partnership for a Drug-Free America (The Partnership), with pro bono creative provided by Draftfcb New York.
Read the rest of the Press Release
Access report “Prescription for Danger: A Report on Prescription and Over-the-Counter Drug Abuse Among the Nation’s Teens.”

PIC Rural Information Needs Assessment Survey

Do you work primarily in a rural Colorado county? If so, then we ask you to spend 10-15 minutes to let us know what kinds of substance abuse or health promotion and education information resources are available to you in your area. Or please let a colleague know about this survey. 3 respondents will be randomly selected to win a $100 Amazon.com gift card. The survey is open until 2/15 at: http://preventioncolorado.org/survey/

The purpose of the survey is to assess if there are unmet information needs related to substance abuse and health promotion among rural professionals and their clients in Colorado. Data gathered from this survey will be used to inform the future direction of PIC and any changes that can be made to improve the utility of our statewide resources and services.

SAMHSA online course for Tx providers re: Acamprosate

SAMHSA’s Knowledge Application Program (KAP) Launches E-Learning Courses

Acamprosate: A New Medication for Alcohol Use Disorders
<http://www.kap-elearning.samhsa.gov/&gt;

The course is based on the acamprosate Substance Abuse Treatment
Advisory published in fall 2005. Users who successfully complete the
course will receive one NAADAC-approved continuing education unit (CEU)
at no cost and can print out their CEU certificate. The course is
self-paced so that users can log out of the course and return at a later
time to continue where they left off. If unsuccessful, users can take
the course again.

Other e-learning courses in development include:

Prescription Medications: Misuse, Abuse, Dependence, and Addiction
Organizational Development: Marketing for Referral Development
Organizational Development: Finance
Organizational Development: Governance
Anger Management

To access the “Acamprosate: A New Medication for Alcohol Use Disorders”
e-learning course, go to http://www.kap-elearning.samhsa.gov